It’s a delicate balance for an entrepreneur to strike – being logical and fact-based while also having emotional intelligence. Logic is important for making decisions that are grounded in reality and evidence, but emotional intelligence is also essential for building relationships and understanding the needs of your customers.
Striking the right balance between the two is the key to success.

When making decisions, it’s important to weigh the facts and evidence available, but you also need to consider the emotional impact of those decisions. For example, if you’re considering closing a branch of your business, you need to consider the impact on your employees and customers, not just the financial implications.

It’s important to be sensitive to the emotions of those involved, while also making a decision that’s in the best interest of the company.

Emotional intelligence also comes into play when dealing with customers. Understanding their needs and emotions can help you better serve them and build strong relationships. You need to be able to put yourself in their shoes and see things from their perspective.
This can lead to better customer service, more effective marketing, and ultimately, more sales.
So, in conclusion, it’s not an either/or situation – an entrepreneur needs to be both logical and emotionally intelligent. By finding the right balance, you can make better decisions and build stronger relationships, leading to a more successful business.

Just remember to keep your head and your heart in the game!
Yoruba says lo ori ẹ